What attributes of eco-labels are important to consumers Essay

What attributes of eco-labels are important to consumers - Essay Example The authors used an online discrete choice/ choice-based conjoint to investigate the drivers that influence consumer preference on over eco-labels (Delmas & Lessem, 2014). Consumers cannot assess the environmental qualities of a product until it arrives at the market. The presence of eco-labels seeks to bridge this information gap between manufacturers and consumers by presenting the ingredients and environmental qualities of a certified product. The environmental attributes of a product are essential to consumers since they influence their purchasing decisions. Eco-labels influence consumers’ preferences on products. A research that used a discrete choice experiment and a latent class choice model to investigate the significance of consumers’ preference for wine back labels and identify the correlation of these labels relative to price confirmed this (Mueller, Lockshin, Saltman, & Blanford, 2010). The research established that simple eco-labels statements derive positive customer response while eco-labels with difficult messages like the chemical ingredients of a product derives negative responses (Mueller, Lockshin, Saltman, & Blanford, 2010). More so, the presence of private benefits in eco-labeled products derives positive consumer responses (Delmas & Lessem, 2014). Such benefits may include health benefits, increased durability, and high quality. In this context, such factors will affect consumer’s willingness to buy cleaning products. Health attribute influences consumer preferences for eco-labeled products. Developed countries like America offer eco-labels health claims through independent agencies. Various studies derive that most consumers always prefer healthier products. The increased customers’ demand for healthier food products has led to the use of eco-labeling (McCluskey & Loureiro, 2003). The authors conducted an empirical study on consumer preferences and willingness to buy various types of food

California and The United States Research Paper

California and The United States - Research Paper Example This is because revealing of gold was an essential indication of the future economic growth of the state. Consequently, this led the U.S to acquire California for its future economic strength and expansion of its territorial boundary towards the west (Olson & Olson, 2011). The need for the United States to expand its territory was also a factor that led to the acquisition of California. The then President James K. Polk influenced the territorial expansion during his tenancy to ensure his region had a wide area of influence as well as security against other rival states at that particular time such as Mexico and Spain (Genovese, 2010). Polk achieved his desire of expanding the U.S territory through the invasion of Texas, ending the Mexican-American war and negotiation of the Oregon treaty with Britain (Genovese, 2010). Finally, the outcome of these activities was an acquisition of California among other states and US’ western advancement in terms of territory. Manifest Destiny focused on US’ territorial boundary growth, in particular, the western expansion in order to spread beliefs and culture of America. Manifest destiny drew support from democratic individuals who were for the spread of American ideologies while employing nonviolent measures for the peaceful coexistence of the people (Paris, 2012). Thereby, Manifest destiny became crucial in the acquisition of California during the process of western expansion. Discovery of gold in California also attracted a large number of emigrants thus prompting global emigration of wealth seekers from Germany, Turkey, Mexico, China, France, Ireland and Chile thus creating suspicion of the US gaining California (Gold, 2012). This created the necessity to establish measures of eradicating suspicion brought by foreign immigration (Gold, 2012). The number of Chinese immigrants was high than the other immigrants that come for the sake of acquiring wealth through the sale and purchase of gold.